![]() "It's very hard," Kerpen said, "because when we have ideas that we want to communicate, our natural inclination is to talk about those ideas and to share those things."īut the less we talk, the easier it is to persuade other people to like those ideas and to like us. Of course, it's not as easy as it sounds. "It's something we can always improve upon." " Listening is the single most important and underrated skill in business, in social media, and in life," Kerpen told Business Insider. In other words: Be interest ed instead of interest ing listen actively instead of thinking about what you want to say next and validate other people's thoughts and emotions after they've spoken. Kerpen is also the author of " The Art of People," in which he offers tips and strategies for influencing people and forging positive relationships.Ī common theme throughout the book is that, if you want to succeed in business and in life, you should focus less on yourself and more on other people. That's according to Dave Kerpen, founder and CEO of Likeable Local, a social media software company. Nearly a century later, in an age where seemingly everyone has a digital platform for publicly broadcasting the contents of their breakfast, this idea is as relevant as ever - and people are still having trouble with it. ![]() It often indicates a user profile.įocus less on yourself and more on other people. ![]() ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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